TODS : 2016 - 2018
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For my first campaign client at Baron & Baron, we collaborated with the Italian luxury shoe and leather goods house to establish a consistent look for their global print and film advertising campaigns. The four campaigns infused the essence of the brand's spirited levity within their charming portrayal of La Dolce Vita. By defining new visual codes to present the already well established design codes coveted by consumers in their iconic leather goods and apparel, we crafted a distinctive look and feel that made every aspect of the brand's communication uniquely identifiable.
TODS : AUTUMN WINTER 2018
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With the simplicity of one globally recognized, but quintessentially Italian word, we captured the essence and warmth of the brand. Featuring models Fei Fei Sun, Grace Elizabeth and Anwar Hadid amongst others, the campaign depicts the joyful spirit of coming and going, connecting and departing, while highlighting the artfully crafted products that facilitate the ease of this movement with a levity that is unmistakably Tods. Film directed by Fabien Baron and photography by Craig McDean
TODS : SPRING SUMMER 2018
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Capturing the ease of the good life, Kendall Jenner and Roberto Bolle invite the viewer to revel in the effortless Italian lifestyle and all the charm it inspires. Presented in a format that evokes a visual diary, It’s a celebration of well-made moments of elegant ease and beauty that are worth lingering in, with film directed by Fabien Baron and photography by Mikael Jansson.
TODS : SPRING SUMMER 2017
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Celebrating the modern Italian spirit of a cosmopolitan life on the go, the campaign captures 24 hours with Francesco Carrozzini and Andrea Diaconu as they transition from their comings and goings in their well-appointed New York hotel rooms. Featuring the finely crafted accessories they bring along for the journey, it is a vision of modern elegance and the ease of meticulous Italian luxury for every moment of the day, with film directed by Fabien Baron and photography by Mikael Jansson.
TODS : AUTUMN WINTER 2017
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For the second installment of the brand's visual diary of modern Italian lifestyle, writer and socialite Derek Blasberg invites viewers to witness his creative process as he meticulously crafts a story. Captured at Milan's Villa Necchi Campiglio, the architectural marvel is the perfect setting to portray the nuance, care and fine detail that goes into the creation of Tods' artfully made products. With film directed by Fabien Baron and Photography by Mikael Jansson.
